Coffee with an Athletic Essence

We merge our enthusiasm for coffee with the vitality of sport to craft genuine experiences that motivate athletes, clubs, and fans.

OUR HISTORY

Our journey commenced with a fundamental inquiry:

How can one integrate coffee and sports into a singular experience?

We aim not merely to place another product on the shelves but to cultivate brands that embody health, authenticity, performance, and enthusiasm.

athlete’s beans emerged from a passion for coffee and a dedication to sports. It is a narrative that intertwines tradition, innovation, and purpose.

MISSION AND VALUES

Vision
With its brands athlete’s beans, athlete’s ignite, athlete’s @work and café tiajô, “athlete’s beans sa” aims to become a leading lifestyle company in the field of sports nutrition and beverages, establishing a strong connection with major football clubs and fitness fans worldwide.

Mission
The mission of “athlete’s beans” is to offer high-quality, personalized beverages and nutritional supplements specifically tailored to the needs of athletes and fitness enthusiasts. Through partnerships with football clubs and the opening of coffee shops, the company aims to reach a broad target audience.

Our mission is to deliver authentic energy, not solely for the body, but also for the mind and spirit.

We hold the conviction that:

  • Authenticity in our endeavors;
  • Sustainability in each product;
  • Performance integrated with well-being;
  • A commitment to sport as a way of life.

who already trust us

Green pins (Brazil and Switzerland): existing
Orange pins (United States & Pacific): planned

growth strategy

Our objective is to transcend boundaries.

Introducing the concept of coffee infused with a sporting spirit to new countries, clubs, and fans globally.

We are enhancing our presence through strategic partnerships, sustainable packaging, and tailored experiences for each market.

Shall we enjoy a cup of coffee?

I am not an athlete; I am a football artist.

Socrates